Responsibilities

• Develop short-form, direct-response creative concepts for paid social (5-45 sec videos, UGC, statics, hooks, angles).
• Write clear, compelling creative briefs that provide direction for editors, designers, UGC creators, and production teams.
• Partner with creative leads to brainstorm campaign ideas, messaging angles, and new performance-driven tests.
• Conduct competitive analysis, trend mapping, and audience research to identify insights and whitespace opportunities.
• Analyze consumer behavior patterns to inform messaging frameworks and creative directions.
• Monitor platform trends and evolving best practices across Meta, TikTok, YouTube, and emerging channels.
• Craft brand-aligned messaging frameworks, value props, and narrative arcs across different creatives.
• Help shape the tone, structure, and positioning for new campaigns, product launches, and seasonal pushes.
• Work alongside designers, editors, copywriters, and media buyers to ensure creative aligns with performance objectives.
• Assist in developing branded pitch decks, mockups, and concept presentations for internal use and client pitches.

Requirements

• 3-5 years of paid social creative strategy experience, ideally in direct response or performance marketing.
• Strong understanding of Meta, TikTok, and YouTube ad creative best practices.
• Ability to identify high-performing hooks, story structures, and value propositions.
• Comfortable evaluating creative performance using high-level analytics.
• Proven ability to think conceptually and creatively MUST be a creative thinker .
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously and work both independently and collaboratively.

Preferred

• Experience with Adobe Premiere, Photoshop, or simple motion editing
• Experience working at a creative, media, or performance agency
• Familiarity with UGC workflows, creator sourcing, or production
• Experience in videography or motion graphics is a plus