Responsibilities

• Own Creative Strategy for Enterprise B2B Campaigns
• Lead the creative strategy for Amazon Web Services, translating complex business priorities into clear, insight-driven creative direction across paid social, display, video, and other digital channels. Develop scalable concepts that align with business objectives while engaging technical and executive audiences.
• Lead and Develop the Creative Strategy Team
• Manage and mentor the account's Creative Strategists, providing direction, coaching, and thoughtful feedback to ensure consistently high-quality work. Foster a collaborative environment that elevates creative thinking and execution across the team.
• Shape Creative Direction from Brief to Execution
• Develop and refine creative briefs that provide clear strategic direction for design, motion, video, and copy teams. Ensure every concept aligns with AWS brand standards while supporting campaign goals across the full B2B customer journey.
• Partner Cross-Functionally to Deliver Integrated Campaigns
• Collaborate closely with Content Strategists, copywriters, designers, motion artists, and production teams to create cohesive campaigns across awareness, consideration, and conversion. Ensure messaging and creative remain aligned across channels, formats, and audience segments.
• Drive Creative Testing and Performance Optimization
• Develop testing frameworks tailored to technical and executive buyer audiences, using campaign performance insights to refine messaging, creative approaches, and content strategies over time. Continuously identify opportunities to improve campaign effectiveness through experimentation and iteration.

Requirements

• 5+ years of experience in creative strategy, ideally with B2B, enterprise tech, SaaS, or cloud accounts
• Proven ability to write strong creative briefs and translate audience/performance data into clear creative direction for design, motion, and video teams
• Experience managing or mentoring creative strategists, with a track record of elevating the work of the people you lead
• Comfort operating at high production volume with tight QC standards; experience contributing to or running production workflows/systems is a plus
• Strong understanding of paid social and display platforms (LinkedIn, Meta, DV360) and their format and spec requirements
• Experience presenting creative recommendations directly to senior client stakeholders
• Familiarity with B2B and technical buyer audiences, including developers, IT decision-makers, and enterprise executives
• Comfort working within brand systems that carry strict guardrails (e.g., no AI-generated talent, voice, or music)

Preferred

• Bonus: direct experience on AWS, Azure, GCP, or another enterprise cloud/tech brand

Benefits

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Learning & career development programs
• Commuter & transit benefits
• Exclusive employee discounts