Sr. Copywriter

Irvine, CA (On-site)

$80K/yr – $90K/yrSenior Level5+ years expFull time

Posted 4 hrs ago

Job Summary

Senior content strategist and writer who will own Westcliff’s storytelling ecosystem, leading messaging across campaigns, brand voice, and editorial standards while guiding a team of writers and collaborating with marketing, admissions, PR, and leadership.

Job Description

Responsibilities

Lead content strategy and messaging development across campaigns, ensuring alignment with institutional goals
Write and oversee high-visibility content, including website copy, campaign messaging, email journeys, video scripts, speeches, and long-form editorial pieces
Translate complex academic, institutional, and strategic concepts into clear, engaging narratives
Own and evolve Westcliff’s brand voice, tone, and messaging guidelines across all platforms
Mentor and provide editorial direction to copywriters and content contributors
Partner with marketing, admissions, PR, and academic leadership to develop integrated storytelling strategies
Guide SEO-informed content strategy, ensuring optimization without compromising quality or voice
Analyze content performance and apply insights to continuously improve messaging effectiveness
Contribute to campaign ideation, brand positioning, and thought leadership initiatives
Ensure consistency, quality, and compliance across all published content

Requirements

Bachelor’s degree in Communications, English, Journalism, Marketing, or related field
5–8+ years of professional copywriting or content strategy experience
Strong portfolio demonstrating campaign work, storytelling, and strategic thinking
Deep understanding of SEO, digital content strategy, and audience engagement
Experience mentoring writers or leading content initiatives
Exceptional writing, editing, and conceptual skills
Experience in higher education or a mission-driven organization preferred

Westcliff University

Westcliff University is a global leader in innovative, career-focused higher education. Based in Irvine, California, with campuses across the U.S. and Canada, Westcliff offers accredited programs in Business, Technology, Engineering, Education, Law, and Nursing—each designed to equip students with the practical skills and global perspective needed to thrive in today’s evolving workforce.Guided by its mission to Educate, Inspire, and Empower, Westcliff connects students from over 100 countries with industry-driven curriculum, distinguished faculty, and immersive learning experiences that bridge classroom theory with real-world application. From hands-on simulation labs to partnerships with tech incubators and global enterprises, Westcliff is redefining what it means to deliver accessible, high-quality education for the modern world.Degrees That Move You Forward.

Founded in 1993

Irvine, California, USA

649 employees (29 in marketing)

www.westcliff.edu