Responsibilities

• Concept, develop & execute brand and 360 product marketing campaigns across TV, digital, social and print
• Write copy from concept to end product with the ability to self-manage and drive forward multiple projects and tight timelines
• Leverage talent for copywriting to lead and execute entire campaigns that solve for consumer needs and business goals
• Move audiences through the written word, whether that be a manifesto statement, script, social post or tagline.
• Confidently present copy to teams and stakeholders, articulating and rationalizing copy decisions with strategic insights
• Actively contribute to a team of best-in-class creatives at all levels—mentoring them and developing their skills
• Develop a deep understanding of consumer target’s mindsets, attitudes, & behaviors to inform strong empathetic and strategic executions.
• Translate marketing objectives into clear creative strategies and outputs
• Oversee deliverables as well as adhere to timelines and creative budgets
• Represent creative output throughout the wider org, presenting to key stakeholders and communicating with internal teams and agencies
• Manage multiple projects, with the ability to switch from one to the other seamlessly while staying on deadline and within budget
• Work closely with Client, Strategy, and Media team members to ensure that our briefs can spark groundbreaking creative—and that the creative is grounded in consumer insights, and business goals