Responsibilities

• Implements tactical and operational marketing communications goals, ensuring brand consistency, audience engagement, and effective messaging strategies.
• Contributes to implementing new promotional campaigns, communication frameworks, content standards, or operational plans that will have a moderate impact on department results, such as refining messaging approaches, optimizing audience outreach methods, and enhancing stakeholder engagement strategies.
• Manages marketing communications projects and/or processes, such as overseeing media relations, supporting digital marketing initiatives, and coordinating cross-functional brand messaging efforts.
• Works on problems and issues with a diverse scope where analysis of information requires evaluation of multiple factors, such as audience behavior insights, campaign performance metrics, and brand perception trends.
• Derives solutions based on limited information and/or precedents, adapting messaging strategies to shifting market conditions, refining content methodologies to enhance brand visibility, and troubleshooting inconsistencies in external communication efforts.
• Communicates with parties within and outside of the marketing communications discipline and may have responsibilities for engaging with external stakeholders, including customers, vendors, and media partners.
• Ensures alignment in messaging strategies, brand positioning, and audience engagement initiatives across multiple touchpoints.
• Lead the development of compelling, audience-centric and consistently on-brand copy for integrated marketing campaigns and communications across print and digital channels.
• Translate complex scientific, technical and product information into clear, persuasive, audience-focused messaging, across web, social media, email, sales collateral, trade show materials, product demonstrations, white papers, video scripts and other print and digital channels.
• Edit and proofread content for accuracy, clarity, grammar, consistency, compliance and adherence to Avantor editorial, brand and legal guidelines; identify and resolve content issues before final delivery.

Requirements

• Bachelor’s degree in English, journalism, communications, marketing or a related field, or an equivalent combination of education and experience in accordance with applicable policy.
• Minimum of seven years of professional copywriting, content development or marketing communications experience, including complex or integrated assignments in an agency, corporate or in-house creative services environment.
• Experience within healthcare, life sciences, biopharmaceutical, laboratory or another scientifically complex industry required.
• Portfolio or representative body of work demonstrating strong writing, editing, conceptual and storytelling ability across multiple channels.
• Advanced writing, editing and storytelling skills across varied audiences, formats and channels.
• Ability to distill complex scientific, technical and business information into clear, accessible and accurate messaging.
• Strong understanding of marketing communications, integrated campaign development and the relationship between content, design and customer experience.
• Strategic thinking and sound editorial judgment, with the ability to connect content decisions to audience needs and business objectives.
• Working knowledge of healthcare, life sciences, biopharmaceutical or laboratory markets and related compliance considerations.
• Ability to work independently, manage multiple priorities, solve problems proactively, present recommendations and incorporate feedback constructively.