Responsibilities

• Write and develop copy across all brand channels and touchpoints, including product detail pages, landing pages, features and benefits, sale promos, alt image copy, packaging, and Amazon.
• Partner with Brand on voice and direction, EComm on performance and publishing cadence, and Design on copy-to-visual cohesion.
• Collaborate with cross-functional partners to develop and implement SEO strategy, ensuring copy is optimized consistently across channels.
• Serve as the final editorial review before copy is published.
• Maintain brand books to reflect current, live copy standards.
• Contribute to product launch and relaunch storytelling in partnership with the Creative Director and Brand team.

Requirements

• Proven EComm copywriting experience with a strong portfolio across the digital shelf
• Exceptional copy editing skills and a consistent command of brand voice
• Solid understanding of SEO strategy with hands-on experience implementing it at the copy level and partnering cross-functionally to execute
• Experience working with AI agents and automation tools to manage copy distribution across multi-channel workflows
• Proficiency in Salsify, Figma, or comparable content management and design systems
• Ability to manage competing priorities, stakeholders, and deadlines with precision
• A collaborative working style — this role interfaces with nearly every team in the organization