Sr. Copywriter

Henderson, NV (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own high-impact copy across ads and funnels, turning product benefits into emotionally resonant messages and quickly testing hooks/offers to drive performance.

  • Write landing pages, advertorials, VSLs, and ad copy across Meta, TikTok, and funnels
  • Study competitors and winning funnels to identify differentiated angles
  • Collaborate with creative, design, and performance teams to launch full-funnel campaigns

Job Description

  • Write high-converting landing pages, advertorials, VSLs, and ad copy across Meta, TikTok, and funnels
  • Turn product benefits into clear, compelling, emotionally driven messaging that sells
  • Collaborate with creative, design, and performance teams to build full-funnel campaigns
  • Iterate fast-optimize hooks, angles, and offers based on real performance data
  • Study competitors and winning funnels to develop new, differentiated angles
  • Proven experience in direct response / DTC copywriting
  • Deep understanding of customer psychology, hooks, and conversion principles
  • Ability to write across formats: ads → landing pages → upsells → emails
  • Comfortable in a fast-paced, test-heavy environment where speed matters
  • Someone who cares about performance, not just creativity
Inno Supps logo

Inno Supps

The Mission statement of Cutrale is to be a worldwide consistent high quality source of orange juice, its products and services, adding value to the citrus business, respecting the community and environment. Cutrale, through the involvement of each of its employees, is recognized by its customers as a leading company in the market of orange juice and byproducts, which consistently provides the highest quality safe products, and provides wealth and welfare to the country, to the community and to the involved people.

Founded in 1996
Auburndale, Florida, USA
276 employees (10 in marketing)

Traffic Signals

Monthly Visitors
2.5M
Traffic Source Mix
Search
11%
Direct
50.6%
Referral
31.3%
Social
6.5%
Paid
0.4%

Headcount Trend

Current headcount: ~276

Marketing Team

Marketing Team Size
9 (3% of company)