Responsibilities

• Content strategy
• In collaboration with the director of content strategy and social media, drive implementation of a unified content strategy for RUSH.
• Lead elements of updates to RUSH’s content strategy work, including unifying approach with e-newsletters and social media; offering more tools for storytelling including app and podcasts; ensuring content hub is aligned with RUSH brand.
• Align content and goals with RUSH’s mission, business objectives and user needs.
• Help clients identify and meet their communications objectives.
• Use data to support content development recommendations and make recommendations on the best channels for distribution of that content.
• Serve as content strategic lead for mission and business priorities, service lines, RUSH University and other stakeholder groups, as assigned.
• Manage all aspects of the content process: research, writing, production, distribution and evaluation.
• Reporting, writing, editing, video, podcast
• Develop, write and edit stories, social media posts, web copy and other content consistent with RUSH’s strategy.

Requirements

• Bachelor’s degree required; preferably in English, journalism, marketing or a related field.
• Five to seven (or more) years of writing experience, preferably in marketing communications. Health care experience a plus.
• Ability to work with clients and internal colleagues to promote content strategy that aligns with RUSH’s mission, business objectives and user needs.
• Excellent writing, editing, copyediting and proofreading skills.
• Ability to convey complex ideas in creative, easy-to-understand ways.
• Experience writing, editing consumer web content and with search engine optimization.
• Experience working collaboratively with other professionals to complete projects in a timely manner.
• Excellent interpersonal skills; must be comfortable interviewing people at all levels of the organization, including senior leadership.
• Maximize the use of available information to make data-informed decisions; incorporate data visualization into message development and deployment strategies.
• Contribute to department-wide culture of collaboration, integrated program planning, processes, shared tools and problem-solving by facilitating cross-team initiatives that leverage individual contributors, help ensure employee engagement, ownership of work and a high level of productivity.

Preferred

• Bachelor’s degree in communications, public relations, journalism, marketing, brand strategy, organizational development or a related field preferred.

Benefits

• Rush offers exceptional rewards and benefits learn more at our Rush benefits page (https://www.rush.edu/rush-careers/employee-benefits).