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Sr. Content Specialist
Thomasville, NC (On-site)
Salary Not AvailableSenior Level4+ years expFull time
Posted 2 months ago
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Job Summary
Own OD content strategy and execution for the odfl.com property, turning strategic themes into accessible, conversion-focused web content and campaigns while coordinating internal and external SMEs, upholding brand and SEO standards, and employing AI to scale personalization and reuse.
- Turn strategic themes into multi-format content plans (infographics, guides, landing-page campaigns) to boost discoverability and ROI.
- Collaborate with internal and external experts to source ideas and deliver content that educates customers and supports discovery.
- Maintain calendars, publish via CMS tools, and monitor SEO/analytics to drive continuous improvement.
Job Description
Responsibilities
- Ensure clear and concise communication about the OD brand and LTL freight industry, and provide insights to customers through the odfl.com website and landing pages
- Translate strategic themes into content plans that span formats like infographics, guides, and website conversion campaigns
- Identify opportunities to gather content from internal and external subject matter experts; develop and execute content/story ideas to support discoverability and the educational needs of customers
- Write both short- and long-form pieces for OD website and landing pages, and campaigns for the purposes of elevating our brand, improving the user experience, and maximizing ROI
- Supports colleagues with proofreading and authoring content for various channels
- AI-enabled content execution; Use AI tools to support content creation, personalization, and reuse
- Maintain content calendars and asset inventories
- Plan and manage content publishing using Adobe Experience Manager and Knak
- Collaborate with cross-functional internal stakeholders to ensure the accuracy, timeliness, and quality of content, and ensure digital initiatives align with broader business objectives
- Ensure consistent adherence to brand standards across all digital content
Requirements
- Bachelor’s degree in Marketing, Communications, PR, Information Design, or related field.
- 4+ years of content writing experience
- Strong writing and editing skills with a demonstrated ability to create clear, accurate, user-friendly digital content
- Experience working with CMS platforms (Adobe AEM, WordPress, Sitecore, Drupal)
- Experience with SEO tools (BrightEdge, SEMrush, Moz, Ahrefs) and analytics platforms (Adobe, Google Analytics 4, Google Search Console)
- Exceptional attention to detail, organization, and commitment to content accuracy
- Be a self starter with a demonstrated ability to thrive in a fast-paced, multi-stakeholder environment, managing multiple projects simultaneously
- Excellent interpersonal, verbal, and written communication skills, with a demonstrated capability to work as part of interdisciplinary teams and build effective working relationships
Benefits
- Great Health Benefits including a Zero premium medical plan for employee only coverage
- Vision & Dental
- Short Term & Long Term Disability
- Flex Spending Accounts
- 401k Retirement plan with company match and additional company annual discretionary match opportunity
- Life Insurance
- Wellness Program
- Tuition Reimbursement for Drivers and Technicians
- Training and growth opportunities to build a career
- We prioritize our OD family of employees
Old Dominion Freight Line
Old Dominion Freight Line, Inc. is a leading, less-than-truckload (“LTL”), union-free motor carrier providing regional, inter-regional and national LTL services through a single integrated organization. Our service offerings, which also include ground and air expedited transportation, are provided through a network of more than 260 service centers located throughout the continental United States. Through strategic alliances, the Company also provides LTL services throughout North America. In addition to its core LTL services, the Company offers a range of value-added services including container drayage, truckload brokerage, supply chain consulting and warehousing. For more than 90 years, Old Dominion has been helping the world keep promises.For career opportunities, visit http://www.odfl.com/Careers/.
