Responsibilities

• The Senior Content Marketing Specialist is a key contributor to Vertafore’s marketing initiatives, driving engagement and growth through high-performing, strategically aligned content.
• As part of the Carrier Demand Generation Marketing team, this role plays an important part in the full content lifecycle—from ideation and storytelling to creation and optimization across channels.
• The ideal candidate will create content that connects with our audience, crafting compelling narratives that increase awareness, build trust, and support demand generation goals.
• You are a strong storyteller who brings curiosity, attention to detail, and a results-oriented mindset to your work.
• With a forward-looking perspective, you leverage emerging technologies, including generative AI, to enhance creativity, efficiency, and impact.
• You are familiar with AI prompting, content generation tools, and using GPTs to help you identify topics, create, scale, and optimize content.
• Whether contributing to thought leadership, exploring new formats to reach our audience, or developing content that educates prospects on a product, you\'ll play a meaningful role in advancing Vertafore’s brand and helping insurance carriers succeed.