Responsibilities

• Develop compelling content that drives the execution of marketing campaigns across multiple channels; also assists with Sales Enablement materials including sales decks, one pagers, and other sales collateral as needed.
• Ensure campaign messaging is clear, consistent, and effective across all platforms to increase engagement and brand awareness.
• Create high-quality, on-brand content for social media, blogs, and other digital platforms, maintaining a unified voice across all touchpoints.
• Repurpose existing content to effectively reach and engage prospect marketing audiences.
• Leverage curiosity and strong analytical thinking to ask insightful questions that inform messaging and storytelling.
• Track and analyze content performance metrics, providing actionable recommendations for continuous improvement.
• Support omnichannel content distribution and monitor performance across both digital and traditional marketing channels.
• Maintain brand integrity by ensuring alignment with established guidelines across all marketing materials and communications.
• Assist in the development of promotional assets for trade shows, conferences, and other events, including flyers, brochures, and post-event recaps.
• Contribute to market and audience research to better understand independent primary care practices, healthcare trends, and the competitive landscape.

Requirements

• Bachelor’s degree in marketing, advertising, communications or related field preferred
• 3+ years’ experience in copywriting, research and content creation
• Demonstrated strong communication skills - writing, presentation development, collateral development
• Ability to partner cross-functionally
• High proficiency with MS Office (Excel, Word, Outlook, PowerPoint)
• Healthcare experience preferred
• Experience in marketing or related role with direct, original authorship of various types
• Ability to translate product features and benefits into easily understood value-driven messages that can be used to amplify our brand
• Ability to communicate product information in a concise and understandable manner for optimal conversion
• Mastery of Microsoft Office (Word, Excel, PowerPoint)

Preferred

• Must enjoy working with information that is technical in nature and tailoring that information for both lay and specialized audiences
• Demonstrate proven ability to collaborate with and support multiple stakeholder groups with competing priorities
• Ability to thrive in a fast-paced, ever-changing environment

Benefits

• health insurance
• dental insurance
• vision insurance
• 401(k) matching
• cell phone and commuter reimbursements
• generous paid time off
• paid parental leave
• learning and development programs
• coaching for working parents and caregivers
• free therapy and professional coaching sessions