Responsibilities

• Develop strategic thought leadership : Identify industry conversations, narrative opportunities, and executive perspectives that strengthen Vertafore’s market position and brand storytelling.
• Create compelling editorial content: Write and develop high-quality blogs, reports, campaigns, awards submissions, scripts, and digital content that translate complex ideas into credible, differentiated storytelling.
• Ghostwrite executive content: Partner with executives and SMEs to develop thought leadership and earned-media content that meets editorial scrutiny.
• Scale narratives across formats and channels: Extend core content into experiences across social, blogs, infographics, video, and digital content.
• Champion brand and editorial quality: Act as a senior advisor to uphold and evolve Vertafore’s voice, messaging, tone, and editorial standards.
• Lead awards submissions: Manage the company’s awards program, including identifying opportunities, coordinating stakeholders, developing submissions, and leveraging wins to reinforce Vertafore’s market leadership and brand positioning.
• Use AI strategically: Leverage AI tools and GPTs to improve workflow efficiency, consistency, and content quality while maintaining strong editorial judgment.
• Optimize content for discoverability: Apply SEO and Answer Engine Optimization (AEO) best practices to improve content visibility.
• Collaborate across teams: Partner with Brand, PR, Product Marketing, Demand Generation, Creative, and Digital teams to support content goals.