Responsibilities

• Create, implement, and measure the success of a comprehensive marketing, communications, and public relations program (or a pre-defined combination of these functionalareas) to enhance the image and position of the designated area within the marketplace and the general public.
• Facilitate internal and external communications ensuring alignment with the broader school and university strategies.
• Oversee editorial direction, design, production, and distribution of publications.
• Coordinate the appearance of print and electronic materials, e.g. letterhead, use of logos, brochures, etc.
• Provide counsel to project teams on marketing, communications, and public relations, and manage the associated marketing and communications staff assigned to these projects.
• Ensure that the Center and associated projects regularly conduct market research and coordinate and oversee this activity.
• Monitor trends and ensure implementation of best practices.
• Lead projects including cause-related marketing and special events.
• Develop short and long-term plans and budgets for the marketing/ communications/ public relations program and its activities, monitor progress and evaluate performance.
• Report progress to the relevant project leaders and leadership team.

Requirements

• Bachelor\'s Degree in a related field.
• Five years of related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/ graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred

• Ten to fifteen years of experience developing and executing high-quality and highly responsive marketing and communications strategies in a demanding, multi-stakeholder environment.
• Exceptional ability to synthesize and translate complex qualitative and quantitative data into strategic insights and compelling stories for target audiences in the public sector.
• Strong proficiency in client relationship management systems, data asset management, programmatic information, and contact and email marketing tools.
• Extensive experience and strong ability to manage strategic partnerships with transparency, accountability, and proactive communication to ensure alignment.
• Demonstrated ability to move fluidly between strategic analysis and deeply operational execution.
• Self-starter who thrives in a collaborative team environment and takes pride in delivering high-quality, timely communications.
• Highly organized, detail-oriented, and composed under pressure.
• Able to manage sensitive issues with discretion and judgment.
• Computer literacy in word processing, database management and web-page layout.
• Familiar with social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn).
• Familiar with social media reporting (analyzing organic and paid performance).
• Knowledge of interactive web features including survey, video, audio, and animation components.
• Proficiency with web and paper-oriented design tools such as Adobe products (Illustrator, InDesign, Photoshop Acrobat), and Microsoft products (Word, Excel, PowerPoint).
• Understanding of cloud-based applications such as Basecamp, Mailchimp and Eventbrite.