Responsibilities

• Provides strategic brand and marketing direction to the customer experience program of work, including the CXLC, ensuring alignment where brand, marketing, and experience converge across both Association and Plan engagement.
• Leads defined workstreams within the System brand strategy, in partnership with the Director of Brand Strategy, translating consumer insights and research into direction that activates the brand and delivers on the brand promise.
• Synthesizes research, consumer insights, and Plan inputs into clear strategic recommendations that inform brand decisions and prepare initiatives for leadership review, using AI-enabled tools to sharpen and accelerate the analysis. Develops strong brand and creative briefs that translate insights into brand and creative direction for internal teams and agency partners.
• Drives initiatives within the Brand Collaborative in partnership with Plans and cross-functional teams.
• Develops content and strategic recommendations for the Marketing Executive Council and advisory group, driving follow-through that aligns brand and marketing priorities across the System.

Requirements

• Education - Required BS or equivalent work experience
• Experience - Required 5+ Years Experience in brand strategy or marketing
• Knowledge Skills and Abilities - Effective interpersonal skills including positivity, professionalism, persuasiveness, and courtesy with and a service-oriented mindset - Ability to communicate effectively with all levels of staff, including leadership - Excellent oral, written and presentation skills/communications - Solid time management and prioritization skills - Curious learner and passion for bringing people together for purpose. - Demonstrated analytical and problem-solving skills and ability to make connections. - Excellent communicator and connector with the ability to listen deeply to understand and distill information to identify gaps and opportunities.

Preferred

• Certifications & Licenses – Preferred: Professional, Academy for Health Care Management (PAHM) - AHIP
• Experience translating insights into strategy and innovation priorities for a brand.
• Experience conducting competitor reviews and analysis.
• Event coordination, logistics and execution experience for small to mid-size meetings, workshops or events.
• Experience or understanding of customer relationship management tools (e.g. SalesForce, Hubspot, etc.)
• Experience building a consensus to gain alignment across multiple stakeholders
• Workshop design
• Familiarity of Human-Centered Design (HCD)/Design Thinking methods and tools.

Benefits

• We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching , lifestyle spending account and m any other benefits to eligible employees.