Responsibilities - Leads the development of holistic brand strategies, defining positioning, audience segmentation, messaging architecture, and go-to-market approaches across integrated campaigns. - Serves as the primary strategic partner to clients, translating organizational vision and objectives into differentiated brand platforms and omnichannel strategies that drive engagement and long-term brand equity. - Owns brand stewardship across all initiatives, ensuring consistency in voice, tone, visual identity, and messaging across all channels, touchpoints, and partnerships. - Leads and informs brand research initiatives, including audience insights, brand perception studies, and competitive analysis, synthesizing findings into actionable strategic recommendations. - Guides the application of brand strategy across campaign execution, partnering with creative, media, PR, influencer, and analytics teams to ensure all outputs align with the brand platform and strategic intent. - Collaborates with internal Moore teams and external partners to bring brand strategies to life through compelling creative, audience-first storytelling, and insight-driven activation. - Aligns cross-functional teams—including creative, media, research, PR, and analytics—around a unified brand approach, ensuring cohesion and consistency across all integrated efforts. - Provides strategic oversight and input to campaign planning and performance discussions to ensure alignment with brand objectives and overall business goals. - Performs other duties as required.