Sr. Brand Marketing Manager

Dallas, TX (Unknown)

$87K/yr – $142K/yrSenior Level

Posted 2 weeks ago

Job Summary

Own and drive Forged Fiber's employer brand and recruitment marketing programs, shaping content strategy, design, and social media to attract top talent across markets.

  • Develop and maintain the employer brand voice and multimedia content
  • Plan and manage recruitment marketing campaigns and spend
  • Design branded materials and oversee the digital presence

Job Description

Responsibilities

  • Employer Brand & Content Strategy
  • Develop and maintain a consistent employer brand voice across job postings, career site, and social channels.
  • Create compelling written, visual, and multimedia content that showcases Forged Fiber's culture, employees, leadership, and career opportunities through photography, graphic design, video, and storytelling.
  • Recruitment Marketing Campaigns
  • Plan and execute targeted recruitment marketing campaigns to build pipelines for priority and hard-to-fill roles.
  • Partner with Talent Acquisition Partners to align messaging and creative with hiring needs across markets.
  • Manage job advertising spend and channel performance, optimizing placements across job boards and social platforms.
  • Support talent community and nurture campaigns to keep passive candidates engaged for future openings.
  • Creative Design & Visual Storytelling
  • Design branded recruiting materials including social graphics, digital advertisements, presentations, one-pagers, event signage, and career fair collateral.

Requirements

  • Bachelor's degree in Marketing, Communications, Human Resources, or a related field; equivalent experience considered.
  • 2–5 years of experience in talent/recruitment marketing, employer branding, or digital marketing, ideally supporting a growing organization.
  • Experience managing social media channels and content calendars in a professional or brand context.
  • Familiarity with applicant tracking systems (ATS) and recruitment marketing platforms preferred.
  • Strong writing and storytelling skills with an eye for brand-consistent visual content.
  • Working knowledge of social media platforms, content scheduling tools, and basic design tools (e.g., Canva, Adobe Creative Suite).
  • Comfort working with performance data to guide campaign and channel decisions.
  • Excellent organizational skills and ability to manage multiple campaigns and deadlines simultaneously.
  • Collaborative mindset with strong cross-functional communication skills.

Benefits

  • Forged Fiber offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.
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AT&T

3.4 Glassdoor

We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983
Dallas, TX, US
175K employees (6,523 in marketing)
55% recommend to a friend
46% CEO approval

Salaries

Posted range

$87K/yr – $142K/yr

Taken straight from the job posting.

See all AT&T salaries

Funding

Total Funding
$5B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Feb 2024
    Grant • $42.3M
  • Jan 2023
    Grant • $2.2M

Traffic Signals

Monthly Visitors
112.6M
Monthly Google Ads Budget
$7.3M
Traffic Source Mix
Search
22.5%
Direct
63.8%
Referral
10.9%
Social
0.6%
Paid
2%

Headcount Trend

Current headcount: ~178.7K

Recent News

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Sr. Brand Marketing Manager

AT&T · Dallas, TX · Unknown