Responsibilities

• Develop and execute innovative, break-through marketing plans that capture consumer attention, drive brand visibility, and set OPI apart in the competitive beauty landscape.
• Derive insights from data to set the direction for brand growth
• Own and manage the brand budget, ensuring an effective and economical allocation of resources.
• Manage monthly communication recaps including the impact of monthly activities on revenues, profitability, product and channel mix, and performance of marketing campaigns.
• Lead qualitative and quantitative learnings to refine our understanding of the “who” and to optimize messaging and brand claims
• Prepares, presents, and sells-in the activity master plan to Senior Leadership, Sales, and cross-functional partners
• Create briefs that translate to creative work that drives engagement and influence
• Act as a brand steward and models the way for others on the Brand team
• Collaborate with global team to create value propositions and positioning for key base business products and new launches
• Collaborate and liaison between cross-functional partners (demand planning, product supply, global marketing, sales, influencer marketing, and education) to ensure integrated campaigns and cohesive strategies
• Coordinate across multiple internal partners and external agencies in developing creative advertising, high-impact promotions, and media planning and ensure that all media plans are aligned with business values and goals.
• The Sr. Brand Manager performs other tasks as designated by the Senior Director of Retail Brands.

Requirements

• Bachelors Degree in Marketing, Communications, Business or relevant field
• 8+ years relevant experience in Marketing (previous CPG/Beauty preferred).
• Digitally savvy
• Passionate about Beauty
• Strong organizational skills and ability to manage multiple projects. Bias to action to deliver projects complete and on-time, with ability to motivate others to support
• Strong ownership and accountability - able to roll-up your sleeves and make things happen
• Excellent communication skills with ability to tailor messages for various audiences in a manner that is relatable and understandable
• Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
• Positive, ‘can do’ energy and team-oriented
• Highly Proficient in Microsoft Office including PowerPoint (an absolute must!), Word, Excel (also a must!) and related software skills to create verbal and visually engaging brand materials, reports, and presentations

Preferred

Benefits

• health insurance
• life and disability insurance
• 401(k) retirement plan
• paid holidays
• paid time off (PTO)