Responsibilities

• Brand & Business Leadership - Serve as brand business owner by developing and executing comprehensive brand plans that drive growth and profitability.
• Lead day-to-day management, execution and optimization of plans to deliver against business objectives, leading business decisions to drive top and bottom-line growth.
• Collaborate with Revenue Management, Sales COE, R&D and other cross-functional stakeholders to operate as an integrated commercial team.
• Partner with Sales to strengthen channel strategy and expand physical availability across retail channels.
• Define and support pricing strategies, promotion and pricing architecture (PPA) optimization, and initiatives to grow category share and penetrate new retail frontiers.
• Refine brand positioning and consumer targets; ensure all activations and communications align with the brand strategy.
• Lead business analytics across consumption, gross sales, and marketing budget; providing insights and clear action plans.
• Manage syndicated data sources (e.g., IRI/Circana) and develop performance reports and analyses.
• Maintain and evolve brand guidelines and masterbrand principles to ensure cohesive positioning across the portfolio.
• Serve as the central point of coordination (“hub of the wheel”) for brand‑related and cross‑functional activities that influence the 4Ps.

Requirements

• 7+ years of classic brand marketing or marketing communications experience, preferably within CPG food and beverage and with a well‑known brand
• Bachelor’s degree: MBA preferred or equivalent experience
• Experience managing one or more brands
• Demonstrated success in brand strategy development and execution
• Prior P&L ownership and A&P budget management experience
• Experience leading cross‑functional teams and agency partners
• Limited travel required

Preferred

• MBA preferred or equivalent experience
• Experience managing one or more brands in CPG food and beverage
• Experience leading cross-functional teams and agency partners