Sr. Brand Manager at Prestige Consumer Healthcare | New York City, NY | $160K/yr – $185K/yr

Prestige Consumer Healthcare

Sr. Brand Manager

New York City, NY (Hybrid)

$160K/yr – $185K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and scale the brand plan with P&L ownership, manage programs end to end, turn market intel into action, and collaborate with Sales on retailer readiness across brick-and-mortar and ecommerce.

Brand plan and P&L ownership: forecast, annual planning, and cross-partner execution to hit targets.
Program management and execution: budget, timeline, analysis, and agency coordination across digital and traditional media.
Market analysis and sales alignment: translate data into growth opportunities for retailers like Amazon and Walmart.

Job Description

Responsibilities

Brand plan development and P&L management - Develop brand plans that achieve company P&L targets, including advertising, promotions, research, innovation, and other brand-building initiatives. Work collaboratively with internal and external partners to drive superior market results. General management capabilities, including forecasting, annual planning, and P&L ownership, are required.
Program management and execution - Manage the day-to-day execution of brand programs, including timeline management, budget ownership, program analysis, and agency coordination. Experience with annual planning and executing digitally focused marketing campaigns, including paid social, SEM, SEO, influencer, organic social, content creation, connected TV/streaming TV, programmatic video, and display.
Market analysis - Analyze consumption, shipment, financial, category, competitive, and marketplace data to identify trends, report on business performance, and uncover growth opportunities. Translate analysis into actionable insights and recommendations that support brand and enterprise decision making.
Sales collaboration and support - Bring strong commercial and brand acumen across brick-and-mortar and ecommerce channels, specifically Amazon and Walmart.com. Partner closely with Sales and Category Management to develop best-in-class retailer presentation materials, selling stories, and customer support resources

Requirements

Education: Bachelor’s degree or MBA in Marketing, or equivalent work experience.
Experience Required: Minimum of 8 years of related brand marketing experience, including current or prior experience at the Senior Brand Manager level. Client-side brand management experience required; agency experience alone is not sufficient.
Required Skills/Abilities: Demonstrated leadership and team skills – Delivers strong business results by working collaboratively with internal and external partners. Uses available resources effectively to overcome challenges, achieve business objectives, and take ownership where appropriate.
Media and agency management – Experience developing and evaluating integrated media plans acrossmodern media channels (digital, social, streaming/CTV, influencer, etc.). Ability to partnerwith agencies to set clear objectives, assess performance, optimize spend, and drive growth.
Strategic brand-building skills – Leads development of annual and long-range brand strategy; identifies growth opportunities through consumer, category, competitive, and financial analysis. Brings fresh thinking to brand strategy, consumer engagement, innovation, media activation, and problem solving, while grounding ideas in consumer insight and business objectives.
Consumer and category curiosity – Demonstrates curiosity about consumers, shoppers, competitors, culture, and marketplace trends. Proactively seeks out data, insights, and new ideas to uncover growth opportunities and challenge assumptions.
Analytical and problem-solving skills – Converts analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data, identify core issues, and develop clear action plans. Resourceful in achieving objectives and results despite obstacles.
Syndicated data / consumption data
P&L analysis
Forecasting
Pricing

Preferred

Preferred: CPG brand management experience with ownership of P&L or meaningful business results; OTC, personal care, HBA, home care, or other consumer healthcare experience preferred.
Experience managing agency partners and leading cross-functional teams required.
Media strategy, retail media, ecommerce, innovation, pricing, and commercialization experience strongly preferred.

Prestige Consumer Healthcare

Prestige Consumer Healthcare continues to build on its long commitment of equal employment opportunity and anti-discrimination by consciously and proactively promoting inclusion and equity of people with unique cultural and ethnic heritage, color and backgrounds, gender identification and sexual orientation, and other traits. We strive to facilitate the acquisition of diverse attitudes, skills and talents particularly for future leadership roles through hiring, workplace practices and employee development. Be a part of our culture of nourishment, equity and belonging where everyone is a leader and where the words “Thank You” have true meaning.Look at the opportunities available for our Tarrytown, NY offices and Lynchburg facility at www.prestigebrands.com/careers/open-positions.BEWARE OF CYBER JOB SCAMMERSThe jobs you see posted here on this website are the ONLY positions for which Prestige is currently recruiting candidates. Prestige also does not post "Work from Home" jobs. If you are contacted for a job by anyone using a Gmail, Yahoo or similar email account and claiming to be a representative of Prestige, you are likely dealing with a scammer. If you believe you have been a victim of a scam, report the activity to the Internet Crime Complaint Center at www.ic3.gov or your local FBI field office, which can be found online at www.fbi.gov/contact-us/field-offices.

Founded in 1996

Tarrytown, New York, USA

266 employees (52 in marketing)

www.prestigebrands.com