Responsibilities

• Lead the development and execution of the annual Prego brand strategy and operating plan, ensuring alignment with business objectives and long-term growth ambitions.
• Refresh & champion the brand's positioning and value proposition, ensuring all consumer touchpoints consistently reinforce the brand’s equity and future direction
• Identify and evaluate growth opportunities across households, usage occasions, product formats, channels, and consumer segments.
• Lead business analytics to inform strategic decision-making, monitor performance, and recommend actions to achieve business objectives.
• Partner with Consumer Experience to translate business objectives into breakthrough marketing execution and creative briefs.
• Leverage consumer, shopper, and category insights to identify unmet needs and unlock growth opportunities.
• Ensure all marketing and innovation activities reflect a deep understanding of consumer needs and behaviors.
• Lead the direction and execution of the innovation and renovation pipeline, from concept development through commercialization.
• Partner closely with R&D, Insights, and Strategy teams to identify new product opportunities and strengthen the existing portfolio.
• Drive cross-functional teams through stage-gate processes while ensuring project timelines, financial targets, and consumer objectives are achieved.

Requirements

• Bachelor's degree required; MBA strongly preferred.
• 8+ years of progressive brand management experience in CPG or a related industry.
• Strong track record of developing and executing successful brand strategies and growth initiatives.
• Demonstrated experience leading innovation, renovation, and integrated marketing programs.
• Strong analytical and financial acumen with experience managing budgets, forecasts, and business performance.
• Proven ability to lead cross-functional teams and influence stakeholders at all levels of the organization.

Preferred

• Passion for building beloved consumer brands and delivering consumer-centric growth.
• Strong leadership and people-development skills with experience coaching and mentoring team members.
• Experience working on large-scale, category-leading brands.
• Deep understanding of consumer insights, category analytics, and marketplace trends.
• Excellent communication, storytelling, and presentation skills.
• Ability to thrive in a fast-paced environment, balancing strategic thinking with strong execution.
• Food industry and/or meal solutions experience preferred.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.