Responsibilities

• Lead the development and execution of annual and long-range brand strategies aligned to Optimum Nutrition’s long-term vision and overall GPN strategy
• Own and evolve the brand’s positioning, identity, and storytelling platforms, ensuring clarity, consistency, and differentiation across markets and channels
• Provide strategic input into 3–5 year brand plans, identifying growth opportunities across innovation, messaging, portfolio, and activation
• Serve as the internal guardian of brand equity, ensuring all initiatives strengthen long-term brand value
• Leverage consumer, category, and cultural insights to inform brand strategy, innovation direction, and communication priorities
• Partner with Insights & Analytics to monitor brand health, equity metrics, and performance trends, translating insights into actionable recommendations
• Conduct market and competitive analysis to identify white space opportunities and risks to brand equity
• Develop and lead integrated communication frameworks (brand narratives, platforms, campaigns) that ladder functional benefits to emotional impact.
• Own the “big idea” development for equity campaigns in partnership with creative, media, and PR agencies.
• Drive compelling storytelling across consumer marketing, partnerships, PR, influencer, and social—ensuring consistent tone and voice.

Requirements

• Bachelor’s degree required; MBA or Master’s degree preferred
• 7-10+ years of relevant CPG brand management experience
• or
• 5–7+ years of CPG experience with an advanced degree (MBA)
• Proven experience leading brand strategy, equity building campaigns and brand platforms, not just product launches and cross-functional projects
• Strong background in creative briefing, agency leadership, and brand storytelling
• Experience in health, wellness, or performance nutrition preferred

Benefits

• The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K.