Responsibilities

• Contribute to brand positioning, the annual brand plan, and 360° campaign architecture; own the brand's digital expression across every consumer touchpoint, including content and copy alignment, creator-ecosystem alignment, and communication flow across content, social, paid, organic, email, and SMS.
• Translate brand strategy into integrated communication, content, and channel plans with clear objectives and KPIs.
• Apply digital, social, and brand-level insights to refine strategy and guide in-flight optimization.
• Lead the social and content briefing and development process — in partnership with the Social Media Manager / Content Developer — establishing a workflow that monitors social trends, aligns the brands to relevant cultural moments, and defines the brand's strategic angles across social and content.
• Own communication strategy across all Phusion brands – from social, paid, digital, and supporting across trade and brand marketing.
• Drive community growth, user-generated content, and always-on programming that builds culture and trial.
• Own paid-media and communication strategy across social, traditional advertising, and CRM; direct the paid-media agency (RASP) and hold it accountable to performance.
• Manage the content-development and creator/influencer budget with support from the Integrated Marketing Manager
• Define and maintain the social technology stack — listening, publishing, community management, and creator sourcing — and the brand and competitor insights it produces.
• Partner with the Integrated Marketing Manager on influencer, talent, and cultural partnerships, and on cross-functional project timelines and reporting.

Requirements

• 6+ years of digital marketing experience, ideally within CPG, beverage alcohol, or a related regulated consumer category, with proven success managing paid media budgets and agency relationships at scale.
• 2+ years of experience directly managing and developing employees, ideally in a social media, content, or community management function.
• Working knowledge of digital media platforms (Meta Business Suite, Google Ads, TikTok Ads Manager), ecommerce/digital shelf tools, and analytics/reporting tools.
• Ability to travel occasionally (as necessary to attend company or regional meetings/training).
• Digital marketing experience in a consumer product B2C/DTC environment
• Experience managing agency relationships and full-funnel media plans
• Experience owning ecommerce/digital shelf content and performance
• Understanding and ability to execute performance measurement and attribution
• Excellent presentation skills and poise
• Ability to work in a fast-paced environment with minimal supervision

Preferred

• Bachelor's Degree (BA) from four-year college or university, or equivalent combination of education and experience, preferred.

Benefits

• You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter & transit, paid holidays, paid time off, and 401(k).