Responsibilities

• Design and develop key art systems for global campaigns, product launches, and franchise initiatives.
• Translate brand strategy into compelling, consumer-centric visual solutions across retail, digital, social, packaging, and experiential.
• Develop, evolve, and enforce brand guidelines and visual identity systems.
• Ensure cohesive and consistent visual execution across all consumer touchpoints.
• Prepare production-ready files and oversee asset development to ensure quality, accuracy, and adherence to brand standards.
• Collaborate cross-functionally with Marketing, Packaging, Product Design, Content, and Global teams to set brand guidelines and bring campaigns to life.
• Manage multiple projects simultaneously while maintaining high creative standards and meeting timelines.

Requirements

• 5-7+ years of experience in graphic design or brand design (agency or in-house)
• Demonstrated experience working on consumer brands, entertainment, or lifestyle categories preferred
• Bachelor’s degree in Design, Graphic Design, Advertising, or related field (BFA preferred)
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required)
• Proficiency in Microsoft applications- Word, Excel, PowerPoint and other presentation building tools.
• Experience in print and digital design; social or experiential experience a plus.
• Strong conceptual thinker with the ability to translate insights into powerful visual storytelling.
• Exceptional graphic design skills with expertise in typography, layout, color theory, and composition.
• Proven experience developing key art and campaign visual systems for consumer brands.
• Experience building and maintaining comprehensive brand guidelines.

Preferred

• Experience in print and digital design; social or experiential experience a plus.
• Experience with motion and presentation tools (After Effects, Figma, Keynote, or similar) a plus.
• Familiarity with AI tools (e.g., ChatGPT, Adobe Firefly) to support creative development.

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.