Responsibilities

• Lead the planning, project management, and execution of partnership activations, including communications, content development, promotional opportunities, hospitality programs, and on-site experiences.
• Own fulfillment of partnership commitments, including vehicle support, product support, hospitality, promotional activities, and other contractual obligations.
• Build and maintain strong relationships with partners, influencers, creators, agencies, vendors, and internal stakeholders.
• Collaborate with Polaris business units and brand teams to identify, extend, and leverage partnership opportunities that support brand and retail objectives.
• Evaluate partnership opportunities by assessing audience alignment, brand fit, activation potential, and overall business value.
• Lead the intake, evaluation, and response process for partnership inquiries and sponsorship opportunities across the organization.
• Develop strategic recommendations for prospective partnerships and support prioritization decisions with leadership.
• Establish goals, performance measures, and reporting approaches to optimize partnership effectiveness and business impact.
• Coordinate with internal and external partners to secure, transport, and manage vehicles and other brand assets used in partnership programs.
• Champion Partnership Center of Excellence initiatives through consistent use of processes, tools, best practices, and continuous improvement efforts.

Requirements

• Bachelor’s degree in Marketing or a related field.
• Minimum 4 years of experience in marketing, including event, trade show, partnership, and/or sponsorship management.
• Demonstrated success in critical thinking, execution, organization, accountability, relationship management, and delivering results.
• Strong written, verbal, presentation, and negotiation skills.
• Experience managing agencies, vendors, and external partners in a collaborative and effective manner.
• Ability to work cross-functionally, navigate differing priorities, and build productive working relationships.
• Understanding of paid and earned media planning and management.
• Interest in or experience with outdoor-oriented brands and consumer marketing.
• Travel up to 25% of the time.
• This position is not eligible for sponsorship.

Preferred

• Collaboration: You work effectively with others across functions and levels, contributing to shared goals while respecting different perspectives.
• Communication: You clearly convey information, ideas, and expectations to diverse audiences, adjusting your message to ensure understanding and alignment.
• Planning & Organization: You manage time, resources, and priorities effectively to meet deadlines and deliver consistent results.