Sr. Associate, Marketing Data Architecture & Automation

Omaha, NE (Hybrid)

$82K/yr – $135K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the data architecture and integrations between Snowflake and ZMP for marketing, drive automated data workflows, and serve as the technical SME across Data Engineering, IT, and Marketing to enable personalized, multi‑channel campaigns.

  • Own Snowflake–ZMP integration, data quality, and onboarding of acquisition data.
  • Lead automation, governance, and scalable data outputs to support compliant, high‑velocity marketing operations.

Job Description

Responsibilities

  • Design, build, and maintain the data architecture connecting FNBO's enterprise data environment to marketing execution platforms — with Snowflake as the foundational data layer and ZMP as the primary digital activation platform.
  • Own the technical integration between Snowflake and ZMP — including data flows, audience construction, and activation pipelines — ensuring data moves intelligently between environments at the right time.
  • Develop and maintain Snowflake views and data structures optimized for marketing use cases, collaborating with Data Engineering and IT to ensure marketing needs are well-represented in enterprise architecture decisions.
  • Support and participate in cross-functional data and technology conversations alongside the Sr. Manager — advocating for marketing data requirements and translating business needs into sound technical solutions.
  • Own the design, development, and ongoing optimization of automated marketing data workflows — including data outputs and criteria-driven processes that support campaign execution at scale.
  • Drive new automation approaches that increase the speed, accuracy, and efficiency of marketing data operations.
  • Ensure all automated workflows include appropriate controls, monitoring, and documentation to support operational reliability and compliance.
  • Proactively identify opportunities to reduce manual effort and improve data output standards and delivery consistency across all marketing channels.
  • Lead the technical onboarding and integration of acquisition data platforms — including requirements definition, data mapping, and implementation execution.
  • Drive Snowflake-based changes supporting acquisition data flows within ZMP for digital and Naehas for direct mail, ensuring data is accessible, accurate, and activation-ready.

Requirements

  • Bachelor's degree in Information Systems, Computer Science, Marketing Technology, Business, or a related field.
  • 5+ years of experience in marketing technology, data engineering, marketing operations, or a closely related discipline.
  • Advanced, hands-on SQL proficiency — demonstrated ability to independently write and optimize complex queries.
  • Working proficiency in Python for data processing and automation.
  • Demonstrated experience working with Snowflake or a comparable cloud data platform.
  • Hands-on experience with an enterprise marketing platform or CDP — including audience construction, data connectivity, and activation.
  • Experience designing or maintaining automated data workflows, marketing data outputs, or criteria-driven marketing automation.
  • Strong understanding of data governance, data quality, and compliance considerations in a regulated industry.
  • Demonstrated ability to serve as a subject matter expert and technical resource within a collaborative team environment.

Preferred

  • Experience with Zeta Marketing Platform (ZMP) or a comparable enterprise marketing platform.
  • Experience with acquisition data platforms, data cooperatives, or third-party data providers.
  • Background in credit cards, consumer lending, or financial services.
  • Familiarity with AI or agent-based capabilities within data or marketing platforms.
  • Experience contributing to or leading platform onboarding, migration, or integration projects.
  • Familiarity with data privacy regulations relevant to marketing (e.g., CCPA, CAN-SPAM).
  • Experience working in a cross-functional environment alongside Data Engineering, IT, or Marketing Technology teams.

Benefits

  • Medical, Dental, Vision Insurance
  • 401k, With Matching Contributions
  • Time Off Programs
  • Health Savings Account (HSA)/Dependent Care
  • Employee Banking
  • Growth Opportunities
  • Tuition Assistance
  • Short-Term/Long-Term Disability Insurance
First National Bank logo

First National Bank

First Citizens Bank is the largest family controlled bank in the US. It provides a wide range of products and services for individuals and businesses of all sizes.

Raleigh, North Carolina, USA
5.6K employees (91 in marketing)

Salaries

Posted range

$82K/yr – $135K/yr

Taken straight from the job posting.

See all First National Bank salaries

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Sr. Associate, Marketing Data Architecture & Automation

First National Bank · Omaha, NE · Hybrid