Drive strategic marketing planning and cross-functional execution to acquire and engage customers, with P&L oversight and offer input.

• Own strategic marketing planning across lifecycle to drive growth.
• Must-have: 7+ years in analytics-driven marketing strategy.
• Standout: P&L oversight and cross-functional leadership.

Responsibilities

• Strategic Behavior Planning: Define the desired customer behaviors that drive growth and partner needs, address key business challenges, and develop integrated marketing strategies to drive those behaviors across the lifecycle.
• Business & Customer Insight: Maintain deep understanding of business objectives, target audiences, competitive landscape, and product offerings.
• Integrated Marketing Plan Development: Create strategic marketing plans including targeting, messaging, learning agendas, and segmentation to drive new customer acquisition and engagement. Own and manage the marketing product hierarchy to ensure alignment across campaigns and systems.
• Cross-Functional Optimization and Support: Partner with Performance Marketing to bring strategic plans to life through effective creative execution across all channels for acquisition & customer management. Collaborate with Product and Vertical teams to refine acquisition funnel strategies and improve conversion efficiency at each stage.
• Profitability & Channel Efficiency: Ensure marketing strategies align with profitability goals across Acquisition and Customer Management, optimizing spend and performance across channels.
• Offer Strategy & Input: Provide strategic input on offers, LTO’s, and promotional constructs (CMAEs) to maximize impact and relevance.
• Campaign Performance & P&L Oversight: Lead reporting and analysis for strategic campaigns and manage P&Ls where appropriate to assess financial performance.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 7+ years of experience in marketing driving business strategy through analytics, data and defined outcomes
• Experience working with executives and senior leaders, advising on customer acquisition and retention
• Ability to work in a fast-paced environment, balancing strategic vision with multiple inputs and stakeholders
• Up to 20% travel

Preferred

• Experience working in financial services, credit card or related industries is a strong advantage.
• Candidates must possess unrestricted work authorization and not require future sponsorship.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Time Off Programs
• Health Savings Account (HSA)/Dependent Care
• Employee Banking
• Growth Opportunities
• Tuition Assistance
• Short-Term/Long-Term Disability Insurance