Responsibilities

• Regularly identify and vet new and up-and-coming influencers for current and future programs.
• Utilize tools, like CreatorIQ, to put together influencer recommendations based on client objectives and key metrics
• Work to help move forward influencer campaigns and logistics around through tactics such as: maintaining budget trackers, drafting/updating influencer contracts, updating campaign AirTables, obtaining influencer insurance and additional necessary program details.
• Create meaningful relationships with online influencers to deliver above and beyond content and engagement
• Serve as a liaison between client teams and influencers to deliver mutually beneficial results.
• Manage off and online influencer engagements including experiential and influencer events.
• Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines.
• Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities.
• Cultivate a culture of support, growth and partnership among team.
• Foster and maintain productive and influential client relationships.

Requirements

• Bachelor20degree in marketing, communications or related field with 2+ years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy.
• Passion for uncovering the latest digital marketing and social media platforms and tools.
• Excellent verbal, written, presentation and problem-solving skills.
• Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools.
• Experience creating and executing paid social and digital campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn.
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.
• A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights.
• Highly adaptable and ability to shift priorities in real-time to meet client needs.