Sr Associate, Field Marketer at Grant Thornton | San Francisco, CA | $76K/yr – $131K/yr

Sr Associate, Field Marketer

San Francisco, CA (Hybrid)

$76K/yr – $131K/yrSenior Level2+ years expFull time

Posted 6 months ago

Job Summary

Drive activation planning and field-marketing execution for events and sponsorships, coordinating readiness, logistics, and post-event follow-up with cross-functional teams.

Must-have: 2–5 years of B2B marketing or field marketing experience with event execution
Standout: Utilizes AI tools to improve research, targeting, and planning while ensuring accuracy

Job Description

Responsibilities

Support activation intake by gathering required inputs and assisting Field Marketing Managers in preparing requests that are complete, clearly articulated, and aligned with intake standards and enterprise priorities
Plan and execute assigned events, sponsorships, and field activations in partnership with Field Marketing Managers and Associate Directors, using established standards, playbooks, and workflows
Own planning and execution workstreams for defined events and sponsorships, including timelines, logistics coordination, readiness materials, and day ‑ of execution, with guidance from Field Marketing Managers
Maintain activation workflow hygiene, including task tracking, timelines, checklists, and shared calendar updates, helping ensure activations are coordinated, visible, and on track
Support activation readiness by assembling briefing materials, agendas, outreach drafts, and day ‑ of coordination checklists to enable smooth execution
Execute event and activation logistics, including run of show coordination, attendee management, vendor and speaker logistics, and on ‑ site execution support as needed
Assist with pre ‑ event outreach coordination and post ‑ event follow ‑ up preparation to support account engagement and next ‑ step progression
Support post ‑ activation close ‑ out by preparing attendance tracking, feedback summaries, follow ‑ up action lists, and post ‑ event review inputs to ensure timely and complete evaluation
Help ensure outcomes and learnings are accurately captured in CRM and other tracking tools in partnership with Field Marketing Managers
Coordinate with cross ‑ functional marketing teams as needed to support activation execution, including campaign, content, brand, and corporate marketing partners

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field required
2–5 years of B2B marketing experience; professional services experience preferred
Demonstrated experience supporting event execution, sponsorship activation, or field marketing programs
Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
Working knowledge of CRM systems and marketing workflows; experience supporting data capture and reporting preferred
Detail ‑ oriented with a strong commitment to execution quality and follow ‑ through
Clear, professional communication skills with the ability to collaborate across teams and functions
Ability to work effectively in a fast ‑ paced, matrixed environment
Comfortable following established processes while identifying opportunities for improvement
Comfort using AI tools to improve productivity across research, targeting, planning, and communications, while applying appropriate review for accuracy