Sr. Associate Brand Manager – US MadeGood

Chicago, IL (On-site)

$105K/yr – $124K/yrSenior Level3+ years expFull time

Posted 2 days ago

Job Summary

Own the US brand portfolio growth by analyzing performance, steering budget, and driving cross-functional launches from ABM to innovations.

Lead portfolio optimization and brand health analyses.
Collaborate cross-functionally to bring innovations to market and support sell-in.

Conduct analyses of brand health, business performance, innovation launches, and the competitive landscape to identify opportunities and provide recommendations.
Lead SKU rationalization reviews and recommend portfolio optimization actions based on business performance.
Collaborate with Sales to create consumer-centric sales strategies, identify profitable brand growth opportunities, and support innovation sell-in.
Translate brand strategies into sales and customer-facing materials
Manage, track and optimize Marketing budget to help scale business impact
Collaborate with Brand Comms team to build out briefings for annual marketing channel plans, supporting both base business and innovation
Collaborate with Brand Innovation Team, R&D, and Project Management to bring the right innovations to market
Own launching US-specific innovations including channel-specific packs and flavors
Be a culture champion and positive force in the organization

BA in Marketing or related business field (MBA an asset)
Minimum 3 years progressive experience in CPG brand management (2+ years as an ABM)
Strong understanding of the US consumer (food experience a plus)
Self-starter with a high level of initiative and flexibility
Ability build & maintain strong working relationships
Ability to influence peers, leaders, cross-functional and retail partners
Strong analytical skills
Proficiency with syndicated data (ex. IRI, Nielsen, SPINS), Microsoft Excel and PowerPoint with the willingness and ability to learn new digital solutions
Understanding of product P&L and business management
TEAM player, ability to ADAPT to changing situations in a fast-growing company

Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
RRSP matching or 401k matching for an empowered financial journey
Eligibility to participate in Riverside's Profit Sharing Plan
Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
An open concept work environment that embodies our Values