Responsibilities

• Serve as a leader / partner with cross-functional counterparts such as Innovation, Finance, Sales, R&D, Media Supply Chain, Insights and others to deliver against business objectives.
• Develop brand and innovation strategies partnering with the Brand Manager and cross-functional teams to analyze the business and transform consumer, category and business insights into action plans to deliver business.
• Lead consumption and in market brand analysis to diagnose, understand and communicate business drivers and performance.
• Lead full funnel budget tracking and prioritization across full funnel tactics in support of full funnel media strategies and commercial priorities.
• Support key marketing initiatives including social, influencer, national media, and omni-channel activations in partnership with agency teams, while analyzing business performance to generate actionable insights that inform strategy.
• Lead the commercialization of ideas that support key business objectives, applying your project management skills to balance multiple initiatives with the support of your business partners.
• Protect and strengthen each brand’s positioning, identity, and distinctive assets while ensuring consistent, relevant execution across consumer and customer experiences.
• Champion your brand with a proactive, externally minded approach, anticipating key next steps, providing recommendations and operating with a bias for action.

Requirements

• Bachelor’s degree in marketing or related field, MBA is an asset
• 2+ years of experience in brand management, CPG marketing or related field
• Demonstrated strength in leveraging marketing competencies and strategic insights to inform brand strategy / action plans
• Strong data driven analytical skills, financial proficiency and experience managing a budget
• Familiarity with brand positioning, innovation and project leadership, commercial strategies

Benefits

• industry competitive salary and benefits package, including company bonus.
• The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.