Sr. Associate Brand Manager, Nature's Recipe™

Responsibilities

• Provide consumer, category and competitive insights and co-develop targeted selling propositions that address consumer and retailer needs.
• Deliver in-depth analysis of sales trends by product line, SKU, retail customer, channel and geography to identify opportunities to grow volume and inform business decisions.
• Gather competitive intelligence, identify consumer and business knowledge gaps, and partner with Consumer Insights to apply market research effectively.
• Strengthen demand forecasting and support monthly demand reviews, annual plans and long-range planning forecasts.
• Lead product innovation and renovation commercialization from ideation through product launch, keeping projects on time and within budget.
• Steward the Nature's Recipe™ brand and bring its positioning to life across the four Ps: product, price, place and promotion.
• Partner with Sales and Trade Marketing to ensure brand growth plans are feasible at retail, while helping build channel growth strategies and support the e-commerce business.
• Partner with Integrated Marketing Communications to shape compelling agency briefs, media strategy, consumer communications and total brand plans.
• Manage and prioritize multiple projects so cross-functional teams are aligned to business needs, appropriately resourced and focused on key customer and stakeholder expectations.
• Proactively communicate recommendations, project status, issues and opportunities to cross-functional partners and leadership.

Requirements

• 3-5 years of experience in marketing, brand management or a related field.
• Experience using syndicated data, including Nielsen or similar sources, to extract insights and tell a clear business story.
• Experience with demand forecasting, volume drivers and annual planning.
• Knowledge of brand building and the four Ps: product, price, place and promotion.
• Ability to prioritize and manage multiple workstreams in a complex, matrixed organization.
• Strong written and verbal communication skills.

Preferred

• MBA preferred.
• Experience in consumer packaged goods, retail or the pet category preferred.
• Experience leading cross-functional teams and commercializing new products, packaging changes or media campaigns preferred.
• Experience with panel data preferred.