Responsibilities

• Lead key components of the annual brand plan, including analysis, initiative development, and execution with accountability for results against defined KPIs
• Analyze brand and portfolio performance to identify risks and growth opportunities
• Support portfolio strategy development, including innovation, renovation, and white-space identification
• Partner with Sales and Finance to support pricing, promotion, and performance tracking
• Lead marketing execution of innovation projects from concept through commercialization, including consumer targeting, positioning, and launch readiness
• Support stage-gate process, including coordination of cross-functional teams and timelines
• Partner with R&D, Operations, and Sales to ensure product readiness and successful launches
• Analyze consumer, shopper, and syndicated data to generate actionable insights
• Monitor category trends and competitive activity
• Support segmentation work and identify opportunities by consumer and channel

Requirements

• 4–6 years of experience in CPG marketing or related roles
• Experience in brand management, innovation, or commercialization strongly preferred
• Exposure to cross-functional project leadership
• Familiarity with the U.S. Hispanic market strongly preferred
• Bachelor’s degree required

Nice To Have

• MBA preferred
• Bilingual (English/Spanish) preferred
• Familiarity with the U.S. Hispanic market strongly preferred