Sr. Analyst - Owner Communication Marketing at Toyota North America | Plano, TX

Toyota North America

Sr. Analyst - Owner Communication Marketing

Plano, TX (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive owner communications programs across the automotive lifecycle to increase engagement and loyalty.

Must-have: 3+ years in marketing with customer communication or lifecycle focus.
Standout: Cross-functional coordination with field teams and data-driven optimization.

Job Description

Responsibilities

Develop and execute comprehensive communication programs for automotive owners, addressing key touchpoints throughout the ownership lifecycle.
Design strategies to deliver personalized and value-driven content, including welcome communications, service reminders, warranty updates, and loyalty incentives.
Create and manage content for email, direct mail, SMS, and digital platforms tailored to vehicle owners.
Work with creative teams to ensure all messaging aligns with brand guidelines and resonates with target audiences.
Continuously optimize content to improve engagement and response rates.
Manage expectations and performance of Field Team and keep Region & PD teams informed and engaged in the program.
Track and analyze the performance of communication programs using KPIs such as open rates, click-through rates, and customer feedback.
Provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement.
Use insights to continuously enhance program effectiveness and customer satisfaction.

Requirements

Bachelor's degree in marketing, Communications, or a related field.
3+ years of experience in marketing, with a focus on customer communication programs or relationship marketing.
Strong understanding of customer lifecycle marketing and communication strategies.
Excellent written and verbal communication skills, with the ability to craft compelling messaging.
Analytical skills to measure program performance and drive data-informed decisions.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Ability to collaborate and work effectively across multiple departments, agency partners, and teams.

Preferred

Experience in the automotive industry or similar sectors.
Experience in a field sales role or in a field-facing role.
Proficiency in marketing automation tools (e.g., Salesforce, HubSpot, Marketo) and CRM platforms.

Benefits

A work environment built on teamwork, flexibility and respect
Professional growth and development programs to help advance your career, as well as tuition reimbursement
Team Member Vehicle Purchase Discount
Toyota Team Member Lease Vehicle Program (if applicable)
Comprehensive health care and wellness plans for your entire family
Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
Referral services related to prenatal services, adoption, childcare, schools and more
Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)

Toyota North America

At Toyota, we’re known for making some of the highest quality vehicles on the road. But there is more to our story. We believe in putting people first and creating opportunities for our team members to build careers as unique as they are. As one of the world’s most admired brands, we are leading the way to the future of mobility, so everyone can move freely, happily and comfortably. We have big dreams and believe that nothing is impossible. Ready to Dream, Do and Grow with us?

Founded in 1957

Plano, Texas, USA

22K employees (825 in marketing)

careers.toyota.com/us/en