Responsibilities

• Lead Marketing analytics and performance measurement across channels and segments to assess ROI and effectiveness.
• Serve as the analytical head for advising leaders on fact-based decisions to improve sales and profitability.
• Develop and socialize insights from first- and third-party data to shape targeting, personalization, creative and media strategy.
• Design and maintain dashboards and reporting tools that provide real-time visibility into KPIs and performance metrics.
• Conduct deep-dive analyses to understand shopper behavior, elasticity, and loyalty drivers .
• Translate complex data into executive-ready narratives and visualizations that influence decision-making and strategic planning .
• Proactively identify and investigate new business opportunities through exploratory analysis.
• Develop and maintain analytical processes using up-to-date techniques for evaluating impact, customer segmentation and profitability.
• Take on additional responsibilities as assigned or as the business needs evolve .

Requirements

• Bachelor’s Degree (Required) in Business Analytics or Economics, Mathematics, Statistics or related field .
• Equivalent combinations of education and experience will be considered . 
• 6 years' experience with Marketing analytics; partnering with the business to determine goals, designing the measurement frameworks, evaluate the success of Marketing efforts and delivering recommendations to senior leadership.
• Experience using advanced analytical techniques to solve complex business problems from massive datasets.
• Experience with marketing databases, segmentation, clustering, profiling and modeling tools as well as web analytics preferred.
• Hands-on experience with reporting, data discovery and visualization tools.
• Strong analytical mindset with the ability to translate complex data into actionable insights.
• Quantified track record of driving seven-figure business results through data-driven decision support.
• Excellent communication and presentation skills, with the ability to influence executive leaders with stories built on data.
• Project management skills with proven ability to lead implementation of analytical processes with accurate and efficient repeatable results .
• Ability to effectively present information with visualizations with a focus on telling an impactful story .
• Knowledge of analytical, quantitative & statistical approaches to derive insights from large, data sets solving complex, ambiguous business problems using business acumen .
• Exceptional Excel ( PowerBI , Power Query, etc.) and PowerPoint required .
• Willingness to travel, including overnight stays, up to 15 % depending on business needs.

Benefits

• As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package .