Responsibilities

• Build and execute end-to-end marketing and communications strategies for engaging American's customers via B2B and B2C channels.
• Track and apply insights from current B2B/B2C consumer behavior trends and Loyalty ecosystem needs.
• Collaborate cross-functionally with Global Sales, Revenue Management, Revenue Analysis, Network Planning, Partnerships, Customer Experience, Loyalty, among others.
• Engage directly with partners and channels/customers to understand needs and promote innovation.
• Use operational knowledge and technology to engage in a 1-to-many B2B and B2C environment.
• Develop strategic marketing plans with multi-touch B2B and B2C outreach.
• Understand travel and Loyalty audiences, segmenting and delivering targeted messaging for B2B, B2C and B2B2C.
• Measure and optimize marketing campaign performance using analytical tools.

Requirements

• Bachelors degree or equivalent experience/training.
• 3 years of marketing/communications experience.
• Ability to prioritize requests, simultaneous project management, and collaborate cross-functionally with key stakeholders to execute deliverables in a timely and detail-oriented fashion.
• Capable of project managing cross-functional projects and seeing through deliverables from conception to delivery; confidence in presenting recommendations and executive-level updates/summaries to senior leadership.
• Strong grasp of proper syntax and effective tone-of-voice messaging style(s) - dependent on audience and deliverable needs.
• Ability to work in a fast-paced environment that requires high-level of collaboration across departments.

Preferred

• Experience in the airline industry, field sales, partnerships, loyalty programs, creative production, B2C/B2B2C marketing
• Experience with marketing analytics, and tracking channel/mktg performance
• Experience in activating lead generation and acquisition marketing campaigns

Benefits

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And thatrom there? virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – thator that our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more