Responsibilities

• Assist in brand-related external communications and public relations strategy development and implementation, supporting brand marketing annual programming
• Own aspects of earned-led brand public relations plans aligned with enterprise strategy and ensures communications are developed, approved, and delivered on time and on budget
• Proactively identify earned media moments – news hijacking, trendspotting and culturally responsive pitching – to generate high-quality earned coverage
• Develop and deepens cross-functional relationships across the business to ensure seamless coordination and collaboration
• Execute the project management of special communication projects and initiatives
• Assist the team in measuring success in conjunction with marketing measurement approaches that drive the business and demonstrate value creation
• Work with external public relations agencies, and have insight/oversight into areas such as tracking budgets, reporting, and delivery of support to meet business goals
• Demonstrate an understanding of corporate retail sector, strong media relations and strategic PR planning

Requirements

• Bachelor’s Degree in Marketing, Public Relations, Journalism, or related field
• 2-4 years of Corporate Communications and/or Public Relations experience (agency or in-house)
• Proven experience in earned media strategy, pitching and media relations

Preferred

• 5-7 years of Corporate Communications and/or Public Relations experience
• Experience in retail marketing and/or operations