Sr Advisor - Content Creator Programs and Initiatives at ALSAC | Memphis, TN

ALSAC

Sr Advisor - Content Creator Programs and Initiatives

Memphis, TN (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive and lead St. Jude creator fundraising and partnerships, managing the PLAY LIVE program and creator initiatives across global markets.

Lead the St. Jude PLAY LIVE program and creator portfolio generating $11M+ annually across 1,300+ creators in 100+ countries.
Must-have: Experience in influencer/creator marketing, fundraising, and managing global budgets.
Standout: Strong cross-functional leadership aligning creators with enterprise goals.

Job Description

Responsibilities

Lead efforts to diversify and scale ALSAC’s content creator fundraising portfolio, concepting and piloting engaging, sustainable activations aligned with team and enterprise goals.
Cultivate a new generation of St. Jude fundraisers by identifying emerging platforms, communities, and creator trends across global markets.
Identify and execute new fundraising frontiers within new audiences, optimizing long-term impact and revenue sustainability.
Serve as the senior owner of the St. Jude PLAY LIVE program and related creator initiatives, managing a portfolio generating $11M+ annually, with 1,300+ creators across 100+ countries.
Develop and implement frameworks to assess and track the value of diverse activation models, fundraisers, and donor journeys.
Drive continuous improvement across existing programs, maintaining documentation, reporting, and leadership visibility.
Develop and execute sponsored creator integrations as premium value-adds for $1M+ brand partners, enhancing fundraising impact while deepening long-term partner engagement.
Identify and activate new brand partnerships through creator-led initiatives, leveraging creators’ personal brands, networks, and influence.
Act as a connector between creator ecosystems and corporate partners, aligning internal teams across brand partnerships, communications, and content strategy.
Co-produce and oversee original branded video content for owned platforms such as YouTube and Twitch, aligning storytelling with enterprise goals and optimizing for global reach and engagement.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Development, or a related field
5–7 years of experience in content creators, gaming, influencer marketing, digital fundraising, brand partnerships, or related fields
Deep knowledge of the creator economy, gaming and livestreaming ecosystems, and emerging platforms
Proven experience monetizing creators and managing revenue-driven partnerships
Demonstrated ability to lead teams, manage complex budgets, and communicate financial performance and strategy to senior leadership
Strong analytical, strategic thinking, and executive communication skills
Experience managing global, multi-market portfolios (preferred)
Background working with nonprofits, cause-based marketing, or mission-driven brands (preferred)
Experience building long-term creator or brand ecosystems rather than one-off campaigns (preferred)

Preferred

Experience managing global, multi-market portfolios (preferred)
Background working with nonprofits, cause-based marketing, or mission-driven brands (preferred)
Experience building long-term creator or brand ecosystems rather than one-off campaigns (preferred)

Benefits

Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
401K Retirement Plan with 7% Employer Contribution
Exceptional Paid Time Off
Maternity / Paternity Leave
Infertility Treatment Program
Adoption Assistance
Education Assistance
Enterprise Learning and Development
And more