Responsibilities

• Serve as primary point of contact for servicing assigned client account(s).
• Lead multi-disciplined engagement groups comprised of resources from Analytics, Creative Design, Strategy, Production, Technology, and Data.
• Analytics that focus on digital marketing program assessment, guidance, and execution.
• Provide exceptional account support to build and maintain a positive relationship between the client and the Company.
• Analyze existing accounts, qualify and validate customer-specific needs and develop solution criteria.
• Monitor client preferences, identify and evaluate additional business opportunities with current clients to determine focus of growth and/or sales efforts.
• Define potential client projects, propose pricing, and manage negotiations and fulfillment.
• Work in collaboration with clients and internal business partners to support and profitably grow clients' digital marketing programs.
• Forecast and track sales revenues and activities in a timely manner using customer relationship management (CRM) system and/or other tools.
• Effectively and powerfully communicate the value proposition to existing customers, and coordinate and lead periodic business performance reviews.

Requirements

• Bachelor’s degree or equivalent is required.
• 5+ years of marketing experience required (digital marketing with an emphasis an email focus preferred).
• Database experience preferred.
• Cross-channel marketing preferred.
• Passion for and curiosity of innovative digital marketing efforts.
• Proactive approach to client consultation.
• Creative thinking and motivation to innovate.
• Problem solving abilities.
• Ability to work across functional lines and lead collaborative engagements
• Keen decision-making logic to identify the strengths and weaknesses of alternative solutions.