Responsibilities

• Build & Execute Strategic ABM Programs
• Develop and execute highly personalized 1:1 and 1:few ABM programs for our strategic accounts.
• Partner closely with Sales and SDR teams to develop account-specific marketing strategies based on business priorities, account intelligence, buying signals, and relationship gaps.
• Build verticalized ABM programs that translate industry-specific challenges, use cases, messaging, and content into highly relevant account experiences.
• Develop ABM strategies that support priority accounts across international markets, adapting programs and tactics to regional needs while maintaining alignment with the broader global strategy.
• Identify opportunities to expand engagement within accounts by reaching new titles, personas, buying committee members, and business units.
• Build coordinated, multi-channel account experiences across digital ads, content, email, events, executive engagement, SDR outreach, webinars, content syndication and other marketing channels.
• Develop programs that support the full account journey, from opening doors within new accounts to accelerating opportunities and expanding engagement across existing relationships.
• Evolve Our ABM Strategy
• Bring a test-and-learn mindset to the ABM program, continually identifying new ways to engage strategic accounts.

Requirements

• 8+ years of B2B marketing experience, ideally within enterprise technology, SaaS, cybersecurity, or another complex B2B environment.
• Significant hands-on experience developing and executing Account-Based Marketing programs, including 1:1 and 1:few strategies.
• Demonstrated experience partnering closely with enterprise Sales and SDR teams.
• Experience developing personalized, multi-channel programs for strategic or named accounts.
• Strong understanding of enterprise buying committees and experience developing programs targeting multiple personas and seniority levels.
• Experience with ABM platforms, intent data, account intelligence, personalization technologies, and related marketing tools.
• Experience supporting global or international marketing programs is strongly preferred.
• Experience building industry or vertical-specific campaigns is strongly preferred.
• Strong project management and organizational skills with the ability to manage multiple strategic accounts and programs simultaneously.
• Highly collaborative and comfortable influencing stakeholders across Sales and Marketing.

Benefits

• Ability to work remotely, with office setup reimbursement
• Unlimited PTO
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance