Responsibilities

• Develop and deliver marketing campaigns that drive education and growth to accomplish company goals
• Identify new media, advocacy and partnership/collaboration opportunities to support product launches and manage the day-to-day relationship and asset distribution
• Coordinates creative materials and production to support sales and marketing initiatives
• Assists with marketing support at all trade shows and events while acting as a company representative.
• Assists with online marketing and social media initiatives.
• Coordinates marketing-related campaigns for both online, print, and out of home.
• Use deep knowledge of brand and product to develop and deliver unique and creative ideas to activate campaigns, product launches, events, in a unique way to communicate key points.
• Researches, organizes and maintains internal and external marketing inventory, including promo items, sales incentives, event supplies, etc.
• Works closely with brand managers, project managers, and legal team to secure necessary legal and licensor approvals for solicitations and advertising materials.
• Collaborate with Content, Digital Marketing, and Sports Marketing Team to create fresh content that highlights Upper Deck athletes, celebrates their milestones and markets existing and upcoming product

Requirements

• Bachelor’s Degree in Business, Marketing or a closely related field or equivalent experience.
• 2+ years of experience in marketing, social media, promotions, advertising or related area.
• Knowledge, skills, and abilities:
• Competent knowledge of social media, including Facebook, Twitter, Instagram, Tiktok, etc.
• Competent knowledge of commonly used marketing, promotional and administrative support concepts, practices, and procedures.
• Ability to move from concepts to concrete expression of ideas.
• Strong focus on executing overall marketing objectives and strategies.
• Knowledge of sports and entertainment, trading card or game industry a plus.
• Excellent oral and written communication skills.
• Strong interpersonal, problem solving, customer service and relationship building abilities.