Location: On site at location listed in job posting

Overview:

First Horizon Bank is hiring a Sponsorship Marketing Coordinator to assist with managing the activation and fulfillment of our strategic partnership portfolio. The role focuses on aligning our brand with impactful events and causes, to drive growth and deepen customer engagement.

We are looking for an exceptional organizer who can balance high-level marketing goals with tactical details of partnership fulfillment.

This position requires a solution-oriented individual with a strong background in marketing coordination and relationship management. You will be responsible for ensuring all sponsorship obligations are met seamlessly.

Key responsibilities:
Sponsorship Program Support & Coordination
• Support the Sponsorship Manager in the development and execution of sponsorship strategies aligned with brand and business objectives
• Assist in managing the day-to-day operations of the sponsorship portfolio, ensuring timelines, deliverables, and priorities are tracked and met
• Maintain sponsorship calendars, asset trackers, and documentation across all partnerships
Activation & Event Execution
• Oversee execution of onsite activations, co-branded promotions and sponsored events
• Coordinate logistics for on-site activations, including vendor management, asset shipping, staffing support, and run-of-show development
• Assist in execution of co-branded promotions, sweepstakes, and sponsored events across markets
• Ensure activations are executed seamlessly and in alignment with brand standards
Sponsorship Fulfillment & Asset Management
• Track and manage all sponsorship assets and contractual deliverables to ensure full utilization of benefits
• Coordinate with partners to secure assets such as signage, digital placements, tickets, and hospitality opportunities
• Support quality control to ensure all brand placements meet First Horizon standards
Partner & Relationship Support
• Assist in execution of co-branded promotions, sweepstakes, and sponsored events across markets
• Support communication with sponsorship partners, agencies, and vendors to ensure smooth execution and strong relationships
• Assist in preparing materials for partner meetings, recaps, and ongoing communications
• Help address day-to-day partner needs and requests
Budget and Performance Management:
• Assist in tracking sponsorship budgets, invoices, and expenses to ensure accurate and timely reporting
• Support measurement and reporting efforts, including tracking ROI and KPIs such as lead generation, engagement, and brand impact
• Help compile post-event recaps and performance summaries
Cross Functional Collaboration
• Coordinate with internal teams including Marketing, Community Relations, Public Relations, and local markets to support sponsorship/activation and amplification efforts
• Assist in ensuring sponsorships are integrated across channels (social, digital, email, in-market signage, etc.)
• Support internal communication and alignment across stakeholders

Qualifications:
• Bachelor’s degree in marketing, business, communications or related field
• Experience in sponsorships, events or regional activations. Financial or related industry experience preferred.
• Proven ability to build and maintain long-standing partnerships
• Excellent project management and communication skills
• Ability to work independently and collaboratively
• Familiarity with financial marketing compliance standards a plus
• Proficiency in marketing tools such as CRM platforms, event marketing software a plus

Skills & Competencies:
• Ability to execute vision and actionable plans
• Exceptional collaboration and team-building skills
• Strong understanding of our business and our footprint and variations between LOBs and regions
• Data-driven experience in setting and measuring KPIs for marketing initiatives
• Strong written and verbal communication and relationship management skills
• Proficient in marketing tools and platforms (CRM platform, Microsoft Office, project management software)

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.