Responsibilities

• Develop and lead the execution of social calendars from end-to-end (planning, drafting, scheduling, publishing, post-publishing QC, and fan replies) across all platforms (FB/FBS, IG/IGS, YT/YTS, X, Threads, TT, and LinkedIn); ensure all posts are accurate and in alignment with best practice, business/brand guidelines, and audience.
• Act as a brand steward throughout all social content creation, working closely with Marketing, Brand, Comms, Bookings, Creative, Legal, and Photo/Video to ensure all representation is in line with brand guidelines and positioning.
• Leverage Meltwater, Sprout, and other tools to perform daily social monitoring sweeps (AM/PM), including weekends (1x/day) – providing bulleted summaries and flagging pertinent business issues to Director for triage/escalation.
• Conduct in-depth audience research and develop reporting frameworks on platform changes, trends, and owned performance data to understand effectiveness of our socials and make weekly reports with recommendations for posts, ideas, and continuous improvement; Work closely with Analytics team on regular tracking and KPIs reporting.
• Oversee the development and maintenance of Community Management, Publishing, and Social Care best practice documents, ensuring they reflect strategic priorities and evolving social landscapes.
• Help with functions including budget management, social post tagging protocols, link in bio upkeep and optimization, and UTM code tracking.
• Act as key participant in team and department brainstorming, status calls, and Slack channels.
• Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.