Responsibilities

• Develop and execute outreach strategies, crafting personalized pitches to secure quality media coverage and links
• Write and refine press materials, media pitches, and supporting documents to align with client objectives
• Monitor and analyse PR performance metrics to optimize campaign effectiveness and pivot strategy when necessary
• Manage proactive and reactive media opportunities, including newsjacking and campaign planning
• Provide actionable insights through link gap analysis and audience targeting strategies
• Build and maintain relationships with journalists and media outlets
• Collaborate with SEO, Content, and Social teams to align PR activities with broader marketing strategies
• Use PR tools and analytics platforms to track campaign performance and outreach success such as Buzzstream, Muckrack, Qwoted, BuzzSumo, Ahrefs, and more
• Present reports and recommendations to clients with confidence and clarity
• Continuously refine outreach strategies to improve response rates and placements

Requirements

• Experience in PR, media relations, or a related field
• Strong media relations skills with a proven track record of securing media placements
• Excellent writing and editing skills with experience in crafting press materials and pitches
• Ability to analyse performance data and translate insights into actionable strategies
• Proficiency in PR tools and analytics platforms
• Experience with integrated campaigns across PR, SEO, Content, and Social
• Ability to work independently and manage multiple projects simultaneously
• Knowledge of industry trends and audience targeting strategies
• Experience in traditional PR, including securing broadcast placements, print and magazine coverage, trade press features, newsletter inclusions, podcast appearances, and/or radio spots an advantage
• Experience working in an agency environment is preferred

Preferred

• Experience in agency environment is preferred
• Experience in digital PR, link building, or content marketing is an advantage
• Experience with integrated campaigns across PR, SEO, Content, and Social is an advantage
• Knowledge of industry trends and audience targeting strategies is an advantage