Specialist, Marketing at Wella | New York, USA | $65K/yr – $80K/yr

Wella

Specialist, Marketing

New York, USA (Hybrid)

$65K/yr – $80K/yrMid Level1+ years exp

Posted 4 months ago

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Job Summary

Owns marketing operations and content maintenance for Wella’s NA brands across eCommerce, with emphasis on asset coordination, localization, and paid media ops.

Supports asset coordination, localization, and education materials for Wella/OPI/Clairol across US channels
Must-have: Proficiency in MS Office and analytics tools (e.g., Google Analytics)
Standout: Experience coordinating translations and cross-functional partners

Job Description

Responsibilities

Leads updates and maintenance of the NA Website and eCommerce content database, and process to share BIC brand assets across both Wella and Retailer eCommerce platforms.
Manage core operational marketing processes, including DEFs, NROs, M‑Item sourcing, and product shipments to influencers, vendors, and agency partners.
Support content and asset production by coordinating with creative team on video editing and creation of branded materials such as posters, banners, sales tools, and customer‑meeting assets.
Own digital content maintenance, including website updates, MikMak experience refreshes, YouTube video uploads, and Ratings & Reviews management.
Execute paid media operations by preparing trafficking sheets and ensuring accurate delivery of campaign assets.
Develop and update commercial documentation such as New Item Sell Sheets (NISS) and education materials, including leading communication for the Wella Education Book.
Partner with translation agencies to produce Spanish‑language assets and ensure timely localization for key initiatives.

Requirements

Bachelor’s in Business, Marketing or Communications or related field.
1 year of related experience or 6 months’ marketing internship experience required.
Technical: Proficiency in MS Office software. Strong research skills and understanding of Adobe Omniture or Google Analytics, Google My Business, Webmaster Tools and other related tools.