Specialist Manager, Marketing

Arlington, VA (On-site)

$103K/yr – $191K/yrManager7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own government market marketing by aligning with Sales and Brand to define audiences, sharpen positioning, and activate paid and organic programs that move ROIs; drive cross functional campaigns and content rooted in data and business goals.

  • Strategic ownership: develop and execute integrated plans for the government marketplace with ROI tracking.
  • Content and research: lead data informed content that supports business objectives and thought leadership.
  • Cross functional influence: partner with Sales, Brand, and Marketing to prioritize initiatives and mobilize programs across channels.

Job Description

Responsibilities

  • Developing and executing strategic marketing plans that support business priorities and position Deloitte to compete in the government marketplace
  • Planning, launching, and measuring integrated marketing campaigns that drive awareness, generate leads, and evaluate return on investment
  • Leading content strategy and supporting research- and data-informed content development aligned to business objectives
  • Partnering with Government Sales and Brand, Marketing, and Communications teams to define target audiences, refine positioning, and activate paid and organic marketing programs
  • Serving as a marketing advisor across a matrixed organization to prioritize initiatives and deliver against strategic business needs

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, English, or Public Relations
  • 7+ years of experience in marketing strategy, business marketing planning, and communications
  • 4+ years of experience in the government professional services market
  • 2+ years of experience working across cross-functional teams
  • 2+ years of experience managing multiple projects with competing deadlines
  • Ability to travel 10-25%, on average, based on the work you do and the clients and industries/sectors you serve
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred

  • Experience developing and executing paid and organic marketing campaigns
  • Experience building content strategies informed by research and performance data
  • Experience supporting thought leadership initiatives, including white papers, events, and omnichannel campaigns
  • Experience managing creative teams or agency partners
  • Experience presenting campaign recommendations or results to senior leaders
  • Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook
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Deloitte

Deloitte drives progress. Our firms around the world help clients become leaders wherever they choose to compete. Deloitte invests in outstanding people of diverse talents and backgrounds and empowers them to achieve more than they could elsewhere. Our work combines advice with action and integrity. We believe that when our clients and society are stronger, so are we. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more. The content on this page contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on content from this page.

Founded in 1845
Worldwide, OO
488K employees (9,022 in marketing)

Traffic Signals

Monthly Visitors
9.2M
Monthly Google Ads Budget
$711.4K
Traffic Source Mix
Search
40.2%
Direct
47.9%
Referral
9%
Social
1.7%
Paid
1%

Headcount Trend

Current headcount: ~504.4K

Marketing Team

Marketing Team Size
6,228 (1% of company)
Median Career Experience
18 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
15

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