Specialist, Field Marketing

Portsmouth, NH (On-site)

$65K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and drive campus consumer engagement programs in your region by leading Student Marketeers, coordinating with CCM and FMM, and executing trials to expand the student consumer base both on and off campus.

  • Lead planning and execution of trial driving plans and campus initiatives
  • Develop and empower Student Marketeers to hit targets and build brand love
  • Partner on events and programs that boost trial and visibility while aligning with national priorities

Job Description

Responsibilities

  • Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region.
  • Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions
  • Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.
  • Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
  • Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program.
  • Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.
  • Manage sampling requests externally and internally, ensuring these align with wider priorities.
  • Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
  • Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.
  • Implement and uphold the national recruitment, on-boarding and training modules for consistency.

Requirements

  • 2+ years marketing experience
  • Experience in leading teams and managing people
  • A strategic thinker who takes initiative and ownership and “makes things happen”
  • A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea.
  • Strong ‘can do’ attitude, strives for perfection and love for the detail in every project.
  • Leadership, motivation and ability to cultivate a team environment.
  • Analytical, planning, budgetary and project management competencies.
  • Creative mind with a track record of putting new ideas into practice and assessing results.
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage

Benefits

  • Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
  • Travel: 30-40
  • Benefits Eligible: Yes
  • Organization: Red Bull North America
  • Job type: Permanent
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Red Bull

4.2 Glassdoor

Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com

Founded in 1987
Fuschl am See, Salzburg, AUT
29K employees (7,110 in marketing)
82% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
8.5M
Monthly Google Ads Budget
$21.2K
Traffic Source Mix
Search
50.1%
Direct
42.2%
Referral
4.8%
Social
2.3%
Paid
0.6%

Headcount Trend

Current headcount: ~28.5K

Marketing Team

Marketing Team Size
6,232 (22% of company)
Median Career Experience
12 years
Median Tenure
7.4 years
Marketing Roles Posted (Last 30 Days)
14

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