Responsibilities

• The Commercial Marketing Specialist assists in planning and executing National (Goat) brand marketing programs, events, and Coca-Cola Florida commercial operations within the designated market.
• Support Field Sales Operations to ensure brand visibility, consumer engagement, and sales objectives through effective local activation, partnerships, shopper, and marketing initiatives.
• Act as a strategic resource to steward execution that fits the tiering-event approach, managing external resources (agencies, sampling teams, brand teams) to bring events/activations to life.
• Assist in implementing regional marketing strategy and annual plans aligned with national marketing goals and sales targets.
• Support Region special projects integrating national guidelines, field insights, survey evaluations, customers, and competitive actions.
• Help track KPIs for field marketing activities, including scorecarding, program modeling analysis, and post-performance reviews.
• Assist pre-event planning meetings and post-event debriefs to evaluate successes and opportunities.
• Lead and contribute to local customer meetings from a marketing perspective with DSMs and SAMs to drive aligned execution.
• Support creative development with internal/external agencies, oversee POS orders, and manage regional activation element purchases.
• Lead end-to-end PO and payment processing through the Ariba system, and support budget management with monthly invoice tracking to avoid overspend.

Requirements

• 1-3 years of experience in project management, marketing, retail, event management, or equivalent work experience.
• Analytical basic skills with the ability to interpret data and make data-driven decisions.
• Basic customer marketing and promotions experience.
• Microsoft Office experience required

Benefits

• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation