Responsibilities

• Demand Generation & Digital Campaigns: Own the planning, execution, and optimization of multi-channel demand generation campaigns, including email, webinars, and integrated event follow-ups.
• Manage email and nurture campaigns using platforms such as Constant Contact and Microsoft Dynamics to drive lead acquisition, engagement, and conversion.
• Develop and maintain audience segmentation strategies to support targeted outreach and account-based initiatives.
• Own the end-to-end webinar program strategy and execution within Zoom, from setup and promotion through post-event lead follow-up.
• Track, analyze, and report on campaign performance, providing actionable insights and recommendations to improve ROI and pipeline contribution.
• Event Strategy & Execution: Lead the strategy, planning, and execution of all Tier 1 and Tier 2 events, including trade shows, roadshows, partner events, and customer engagements.
• Own event logistics end-to-end, including product placement strategy, equipment requirements, internet connectivity, booth setup, and vendor coordination.
• Ensure events are executed to a high standard, delivering consistent brand presence and a strong customer experience.
• Partner with sales to align event goals, lead capture strategy, and post-event follow-up to maximize pipeline impact.
• Manage event timelines, budgets, and internal coordination to ensure flawless execution.
• Creative & Campaign Enablement: Oversee the development of event and demand generation collateral, including flyers, brochures, presentations, and sales enablement assets.
• Collaborate with internal stakeholders to ensure creative assets align with brand standards and campaign objectives.
• Support the creation of visual and messaging assets that enhance campaign performance and event engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 5-7+ years of B2B marketing experience, with a strong focus on demand generation and event marketing.
• Proven experience managing digital campaigns, webinars, and in-person events that support pipeline growth.
• Proficiency with marketing automation, CRM platforms, and email marketing tools (e.g., Microsoft Dynamics, Constant Contact).
• Strong analytical skills with the ability to measure performance and translate data into actionable insights.
• Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong communication skills and experience collaborating cross-functionally with sales and marketing teams.