Specialist, Digital Marketing

Minneapolis, MN (Unknown)

$81K/yr – $110K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Owns the end-to-end web content lifecycle for Thrivent Asset Management sites, from concept through publication and ongoing updates, with a strong focus on UX, SEO, compliance, and cross-functional collaboration.

  • Manages content strategy and publication in AEM, aligning with product, legal, and marketing teams.
  • Guides SEO/AI optimization, usability, and analytics to improve navigation and conversion.

Job Description

Responsibilities

  • Manages the content management process for Thrivent Asset Management websites across internal stakeholders, from initial concept through content review, publication, and ongoing updates.
  • Consults on, builds, delivers, and publishes responsive web pages in Adobe Experience Manager (AEM) using templates and components to support Digital Experience team projects, marketing campaigns, and ongoing content, including articles, videos, and podcasts.
  • Provides consultation, coordination, and support for SEO and AI optimization of content.
  • Consults with business partners on the development of web content that improves navigation, content interactivity, conversion rates, and search engine visibility.
  • Tests and reviews content placement and related links to ensure content is easy to find and navigate. Partners with content stakeholders to maintain a consistent design and content approach across websites.
  • Ensures design and content align with UX, usability, accessibility, and brand requirements.
  • Leads 5th business day, quarter-end and annual prospectus material updates and monthly content reviews
  • Partners closely with Compliance and Legal to ensure regulatory requirements are met and submitted to AdTrax (our compliance record of review).

Requirements

  • Minimum of 3 years of experience managing web and marketing projects, including special projects, annual, quarterly, monthly reviews, and other business-as-usual initiatives.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Demonstrated experience in planning and implementing marketing initiatives across web content management, email, and social media.
  • Demonstrated ability to partner with design, development, technology, sales, marketing, product, creative, legal, and compliance business partners.
  • Experience working within a digital asset management (DAM) platform, content management system (CMS), or Adobe Experience Manager (AEM).

Preferred

  • Understanding of agile process working in JIRA and Confluence.
  • Understanding of SEO and AI optimization best practices.
  • Ability to track, evaluate and report analytics.
  • Intermediate proficiency in Microsoft Office Suite.
  • Experience working in an Asset Management Organization.

Benefits

  • This position requires you to work on-site in Minneapolis, MN a minimum of three days a week (currently Monday, Tuesday and Wednesday).
  • Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.
  • The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.
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Thrivent

3.7 Glassdoor

Where Money Means More TMWe’re more than a financial services organization—we’re your partners in navigating life’s financial challenges with care and focus on what matters to you.With the belief that money is a tool, not a goal, we help over 2 million clients make the most of all they’ve been given through financial advice, insurance, investments, banking and generosity programs. As a Fortune 500 company with a 100-year legacy, Thrivent is committed to helping people build their financial futures and live more generous lives in their communities and beyond. For more information, visit thrivent.com. You can also find us on Instagram. YouTube and Facebook. See our social media privacy policy and page guidelines at thrivent.com/privacyandsocial.

Founded in 1902
Minneapolis, Minnesota, USA
8.8K employees (361 in marketing)
62% recommend to a friend
70% CEO approval

Salaries

Posted range

$81K/yr – $110K/yr

Taken straight from the job posting.

See all Thrivent salaries

Traffic Signals

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Traffic Source Mix
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Referral
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Social
1.8%
Paid
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Specialist, Digital Marketing

Thrivent · Minneapolis, MN · Unknown