Specialist, Creator Management

New York City, NY (Remote)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the creator management and casting for hair care brand campaigns, driving ROI through data-driven creator selection, contract management, and cross-functional coordination with account, research, and operations teams.

  • Creator Strategy & Metrics: define and refine success metrics and introduce new ones to measure creator-led campaigns.
  • Talent Scouting & Campaign Casting: identify, vet, negotiate, and manage creators to hit campaign and brand KPIs.
  • Cross-Functional Execution: liaison with account management, analytics, and operations to ensure client needs are met and campaigns stay on track.

Job Description

Responsibilities - Be accountable for the overall success of Influential's social campaigns. - Prior experience working with hair care brands and have knowledge of relevant creators within this niche. - Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics. - Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills. - Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met. - Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs. - Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria. - Leverage data and insights to successfully position recommended creators to clients. - Oversee creator casting, negotiation, contracting and content management across brand campaigns.
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215